Introducing Sam Wilcox-Diedericks, an Executive & Leadership Certified Professional Coach who, after a close on 30-year career in Global Retail Merchandise Planning, founded The SEVA Collective in 2022. Sam describes herself as a multidimensional mapmaker & traveler who has a passion for amplifying personal mastery and is energised through the experience of transformation. “I believe we present our true selves to the world when we lead authentically, from a place of worthiness and belonging. I am continually striving to be a Lion-Hearted Leader: Strong Back. Soft Front. Wild Heart. Equally embracing the qualities of Faith and Resilience.”